Know Your Audience

I’m always fascinated by audience’s reactions while I’m telling a story. We all know that “knowing your audience” is one of the most important key elements when we tell a story. But how so?
Where they laugh, what they respond to, how they resonate to your story, and what they crave vary. Even when they ask you to bring a humorous story, “funny” may be different depending on the audience.

The audience’s postures, facial expressions, eye contacts – each element tells me how my story is engaged with them. Unfortunately, I’m not at the level that I can switch my story depending on the audience’s reaction, but I can edit my story or delivery for my future performances.

If you’re invited to tell a story, it’s always a good idea to attend the show beforehand. Check out not only the venue but also the audience, and tune your story for them.

Reference:

• Great Data Storytelling Means Knowing Your Audience
• How to Get to know Your Audience to Tell Better Stories
• Define Who: 5 Ways to Know Your Audience