Last month, I wrote about story ending. “What about opening?” some people asked. Opening is as important as ending. You can lose your audience/readers in the first minute with a dull opening. Once you lose them, it takes time to get their attention back. In the worst case, they may never come back.
How can we hook our audience in? Here are some different opening styles:

  • Storyteller’s Opening: draw the reader into a story – one that’s already in progress
  • Pitch Style Opening: make a surprising claim and promises a big result
  • Suspense-Creating Opening: make the reader feel curious to follow the story
  • Compelling Question Opening: ask a question that’s provocative and make the reader think
  • Surprising Statement Opening: make a bold statement

Why don’t we try a different style once in a while? Sometimes, change is good!


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